CIMA General News

CIMA named as a Business Superbrand

CIMA announced as one of the UK’s strongest business-business brands.

CIMA, The Chartered Institute of Management Accountants, was today awarded the accolade of UK Business to Business Superbrand 2008.  The announcement follows a robust selection process judged by an independent council of experts and over 1500 business professionals, the latter surveyed by research agency YouGov.

Business Superbrands is a unique initiative from the Superbrands organisation, the global branding arbiters. The Award is in its eighth year and has become a key barometer on the performance of brands across a wide variety of sectors.

‘With talk of significant slowdown in the economy over the next 12 months, it is reassuring to those companies achieving Business Superbrands status that they possess a powerful, respected and recognised brand that should assist them in mitigating risk, negating the downturn and outperforming competitors,’ comments Stephen Cheliotis, Chairman of the Business Superbrands Council for 2008.

‘The essential components that define a Business Superbrand – quality, reliability and distinction – help make a business strong enough to see off the challenges bought about by a deteriorating economic climate.’

Ray Perry, Director of Brand, CIMA said:

‘We are delighted to receive this prestigious accolade.  We constantly strive to differentiate CIMA, add value to our members and employers, and continue to build our robust brand on a global platform.  This acknowledges that our brand development programme is bringing in positive results.’